The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/
Use your iPhone to manage watches for the whole family — even if the kids don’t have an iPhone yet. It’s independence for them, peace of mind for you.
Apple TV announced a fourth season renewal for the multi-Emmy Award-nominated travel series “The Reluctant Traveler With Eugene Levy.”.
At the Cannes Lions International Festival of Creativity, Eddy Cue was recognized as the 2026 Entertainment Person of the Year.
Explore stories about how personal and professional values align at Apple.
https://www.apple.com/careers/us/life-at-apple/shared-values/xu-l.html
Understand when to raise and lower max CPT bid amounts for search results campaigns on the App Store to help optimize bidding.
https://ads.apple.com/app-store/help/bids-and-budget/0076-considerations-for-keyword-bids
Apple TV unveiled the trailer for “Snoopy Presents: There’s No Place Like Home Snoopy,” premiering globally on Friday, July 31.
Put the right Apple Ads reporting options to work to measure performance according to your goals.
https://ads.apple.com/app-store/help/reporting/0092-tips-for-evaluating-performance
The Designed for Every Student film highlights how Apple accessibility features can enhance learning so students can succeed at college.
Learn about how advertisers can use ad specifications to design the optimal advertising experience on Apple News.
https://ads.apple.com/apple-news/advertisers/help/ad-specs/0108-ad-specs-for-apple-news
Get help solving performance issues you may encounter for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues
Learn about how publishers can use ad specifications to design the optimal advertising experience on Apple News.
https://ads.apple.com/apple-news/publishers/help/ad-specs/0041-ad-specs-for-apple-news
Learn how publishers can search for and edit campaign details for ads on Apple News.
apple-advertising-guidelines-for-mainland-china Apple Advertising Guidelines for mainland China These guidelines are intended to inform customers seeking to...
Get details on Apple Ads policies, including advertiser responsibilities, prohibited content, and restricted content.
Apple Original Films has landed “Little Santa,” a new animated feature based on the popular and beloved children’s book from Jon Agee.
Apple TV hosted a photo call for the upcoming third season of “Silo,” its hit, world-building drama created by Emmy Award winner Graham Yost.
Apple TV celebrated the highly anticipated return of “Sugar” with a red carpet premiere event at the Hammer Museum in Los Angeles.
Ahead of the fourth season of the global phenomenon “Ted Lasso,” Apple TV hosted a weekend of events in celebration of the series in Kansas City.
Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.
Apple TV will expand its award-winning series slate with “Guilty Creatures,” a thriller led by Emmy Award and Golden Globe Award winner Julia Garner.
Today, Apple TV announced that its new eight-episode comedy, “Brothers,” will make its global debut on Wednesday, September 23.
Apple TV revealed a first look at season six of “Slow Horses,” the Emmy and BAFTA Award-winning spy drama starring Academy Award winner Sir Gary Oldman.
Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.
Learn how to read the Apple Ads Charts dashboard to view ad group, keyword, and country and region performance as charts or tables.
https://ads.apple.com/app-store/help/reporting/0025-use-the-charts-dashboard
Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on the App Store.
https://ads.apple.com/app-store/help/billing/0040-understand-the-billing-cycle
Access details on the Campaign Management API for ads on the App Store to programmatically manage campaigns and pull reports.
https://ads.apple.com/app-store/help/campaigns/0022-use-the-campaign-management-api
Apple TV announced a season two renewal for the acclaimed series led by Emmy Award-winning star and executive producer Matthew Rhys.
Apple TV unveiled a first look at “Nocturne,” the new drama based on the bestselling crime novels “Lazarus” and “The Sandman” by Lars Kepler.
Learn how film student Jeng uses Apple technology to fulfill his lifelong dream of making movies.
https://www.apple.com/education/college-students/success-stories/masacoo/